MNCs Can Devalue the Brand of "Fair Trade" and Exclude Co-operatives

Creating a network of co-operatives may counter the dominance that MNCs hold on Fair Trade. This includes a joint effort to market and support the goods of small producers, influence public policy, and to develop a separate product certification system to identify goods that are produced and traded ethically.York’s Knowledge Mobilization Unit provides services and funding for faculty, graduate students, and community organizations seeking to maximize the impact of academic research and expertise on public policy, social programming, and professional practice. It is supported by SSHRC and CIHR grants, and by the Office of the Vice-President Research & Innovation. kmbunit@yorku.ca www.researchimpact.c